How Management Can Use Pay-At-The-Table to Improve Operations
Jul 14, 2021
Restaurant management is tasked with implementing solutions that streamline and improve operational efficiencies. A pay-at-the-table device does that in more ways than one. How can one solution transform your operations?
On average, a payment device presented at the table saves 10 minutes per server. The cumulative time saved across all employees can make a massive difference in the number of customers served.
Using a pay-at-the-table solution, you create additional time for your staff to focus on other aspects of their jobs, like upselling guests at the end of their meal instead of handling the payment process.
A solution designed specifically to be left at the table at the end of the meal, not only enables a better guest dining experience but it provides the ability to separate out the payment process so your servers can spend valuable time serving other guests. In addition to the labor efficiencies gained, payment at the table increases customer feedback. Server-specific feedback helps you to identify individual training opportunities that make the staff you have stronger and helps to improve overall guest experience and operational efficiency.
A pay-at-the-table feature can help improve your bookkeeping processes by collecting receipts electronically and making them readily accessible.
Prioritizing card payment can drastically cut down the amount of time spent on payment reconciliation each day and you never have to worry about a misplaced piece of paper or a staff member entering the wrong digit on a tip costing you time again.
Pay-at-the-table provides added security measures to protect your restaurant and customers. By using an EMV-enabled payment device, you help to secure your customer’s data and prevent potential breaches. Customer data is never stored on the device, so you don't have to worry about any personal information being stolen from your at-the-table solution.
You also reduce the number of chargebacks caused by fraudulent card use that can sneak under the radar with less safe payment options. With the average chargeback fee ranging from $10-50 (regardless of the outcome), even a few instances a month can quickly become an issue.
Data has become a driving force in the restaurant industry like never before. Restaurants that want to remain competitive will need to have a way to access customer insights.
With pay-at-the-table, you can ask your guests customized questions that matter to you, review common themes in feedback, and collect email addresses to follow up with customers long-term.
You can use payment data to discover trends like popular upsells staff should focus on recommending and what offers might need to be eliminated because they are no longer cost-effective.
Another benefit of utilizing a pay-at-the-table solution? As much as 40% of paying customers will provide their email address.
Using the email addresses you’ve collected with your pay-at-the-table device, you can create incentives for return visits through loyalty programs and email marketing campaigns.
Without the ability to collect emails at the time of payment, it’s much harder to gain valuable customer contact information. Once you’ve gained a way to reach customers directly, you won’t be reliant on traditional marketing practices that are falling out of favor like newspaper advertisements.
Restaurant management has to consider every aspect of operation and how they work together as a whole. A pay-at-the-table solution doesn’t just streamline payment processes, it creates opportunities for improvement for everything from staff training to customer service and marketing. It’s an inclusive payment solution that saves your restaurant both time and money.