Bluewater Grill Restaurants Install Pay-at-the-Table Technology from TableSafe to Strengthen Customer Service and SecurityNovember 21, 2017
TableSafe, Inc., maker of the most elegant and advanced pay-at-the-table platform for full-service restaurants, today announced that Bluewater Grill Restaurants will adopt the RAIL™ payment platform throughout their family of restaurants. Using the RAIL, guests at Bluewater Grill’s seven restaurants in Southern California and Phoenix now securely pay directly from the table and control the entire checkout and payment process. Meanwhile, Bluewater Grill benefits from the highest level of credit card security, greater staff efficiency, quicker table turns, and increased guest satisfaction.
The RAIL is an easy to use device housed inside a patented billfold that replicates the traditional leather folio that Bluewater Grill restaurants use to deliver checks to the table. This payment-agnostic platform enables guests to securely self-pay with their credit card, ensuring the credit card never leaves their hand. It also allows guests to auto-calculate tips, split bills multiple ways (including pay-by-item), and receive emailed receipts. Once the payment process is complete, the RAIL allows Bluewater Grill to receive real-time feedback from guests on their dining experience, enabling them to gain valuable insights on their food and service.
“The ultimate dining experience starts with an elegant setting, features excellent food and elite service, and is capped-off with a convenient, secure checkout,” said Jim Ulcickas, co-owner of Bluewater Grill. “Food aside, the RAIL helps us enhance all aspects of this experience. It also improves staff efficiency in the front and back of the house and enhances the guest experience by streamlining the payment process. There’s tremendous value in having a single guest payment solution that’s multi-faceted. It does much more than just take payments.”
Bluewater Grill serves more than 40 varieties of seafood and shellfish annually, ranging from swordfish to oysters on the half shell and housemade clam chowder. The original Bluewater Grill in Newport Beach’s historic Cannery Village opened in 1996 and quickly established a reputation for offering the freshest sustainable seafood on the West Coast. More than two decades later, the restaurant still captures fish by hand aboard its own fishing vessel, Pilikia, and offers chef-driven dishes at accessible prices.
“Over the course of 20 years, Bluewater Grill has built a reputation for serving hyper-fresh, sustainably harvested seafood and maintaining a casual, relaxed and trusted environment,” said Steve McKean, President of TableSafe. “Unfortunately, because of the threat of credit card information theft, that reputation can be undone in a single instance. The RAIL is engineered to protect each and every restaurant transaction with point-to-point encryption and tokenization so that all consumer payment information is rendered useless to would-be thieves. We are pleased to provide this level of security and convenience for Bluewater Grill and its guests.”
The RAIL was designed to enable a broad range of payment options supported by the highest levels of security and convenience. The RAIL secures the payment transaction with point-to-point encryption (P2PE) and Payment Card Industry (PCI) data controls. TableSafe recently received full EMV certification, required for chip-based transactions.
The RAIL will be installed in the restaurant’s Newport Beach, Coronado, Carlsbad and Phoenix locations by the end of November. The remaining restaurants in Redondo Beach, Temecula and Avalon on Catalina Island will be completed in December.
About TableSafe, Inc.
TableSafe is transforming the way restaurants and other venues complete their hospitality service. TableSafe provides a secure and innovative payment platform that enables guests to fully execute the payment process at the table while maintaining control of their payment information at all times. TableSafe’s RAIL™ payment platform offers the versatility to accept any form of payment directly at the table, including chip-enabled credit cards (EMV), traditional magstripe cards and mobile phone (NFC) based software applications - all with the security of point-to-point encryption (P2PE). The RAIL also increases restaurant revenue, table turn and staff efficiency by minimizing trips between the customer and POS system, enabling the staff to focus on the dining guest. Visit www.tablesafe.com for more information.
About the Bluewater Family of Seafood Restaurants
Bluewater Grill serves the freshest sustainably caught or farm-harvested seafood, innovatively prepared, in an atmosphere of casual style and at a surprisingly affordable price.
In addition to the original location in Newport's Cannery Village, there are Bluewater Grills at King Harbor in Redondo Beach, in the Camelback neighborhood of central Phoenix, in Temecula Wine Country, over the water on Avalon Bay on Santa Catalina Island, and in the former Hotel del Coronado boathouse on Coronado Island in San Diego.
Earlier this year, Bluewater founders opened their seventh Bluewater restaurant in the heart of Carlsbad Village and announced plans for a ninth location on the Santa Barbara beachfront in January 2018. For details, go to www.bluewatergrill.com or visit us on Twitter or Instagram. Each Bluewater restaurant also has its own Facebook page for restaurant-specific menu offers, recipes, events and local happenings.
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