This past year has made one thing clear: technology is enabling restaurants to adjust and adapt successfully to the changing environment, survive the change, and ultimately find opportunities to grow and become more efficient in the new normal. Investing in technology is an opportunity to advance your restaurant and accelerate your future business success.
The key to evaluating a pay-at-the-table software solution is for the returns that you will achieve, to far outweigh the investment you made. Returns can encompass increased restaurant revenue, labor savings, growth and cost savings, as well as increased customer loyalty and employee retention.
A safer, more convenient, and more secure payment experience where your guest has the freedom to choose when and how to pay with a credit card, cash, gift card, or their own mobile phone, will result in increased guest satisfaction and loyalty.
By leaving the payment device at the table and removing the server from the payment process, your restaurant will realize faster table turns and more upselling opportunities so you can do more business with fewer tables and increase top-line revenue. With a better guest payment process, guests are more likely to provide feedback and their contact information through a post-payment survey. Also, email addresses captured through electronic receipts open the door for marketing and promotional opportunities to drive repeat visits and loyalty, which is far less expensive than marketing to gain new customers.
Guests who are in control of their own payment experience-- without the server hovering-- are happier and more likely to leave bigger tips which will help to retain restaurant staff.
Pay-At-The-Table Cost Savings
Removing your wait-staff from the payment process will reduce labor costs and streamline the guest checkout for faster and more efficient operations.
By combining real-time feedback from the survey with instant manager alerts, your restaurant will mitigate issues immediately and rescue angry customers before they leave.
Pay-at-the-table is a digital payment experience that reduces thermal paper costs by as much as 80%. The guest is able to see the detail of the bill on a screen and choose to receive an email receipt instead of paper.
EMV pay at the table with peer-to-peer encryption (P2PE) eliminates potential data breaches and chargebacks that can damage the reputation and sap the profitability of the restaurant.
ROI for a Pay-At-The-Table Investment
All restaurants today use restaurant POS systems rather than cash registers because the return on investment has been proven. The same logic applies to mobile payment solutions.
An implementation of the best-in-class pay at table technology solutions typically returns in a matter of months. There is no time like now to explore the benefits of a pay-at-the-table investement.