With the rise in digital payments, restaurants that recognize the opportunity can harness business intelligence for increasing customer sentiment, purchase size, and frequency of visits.
Capturing customer contact info and customer feedback seamlessly in the payments process allows for building repeat visits and guest loyalty. In addition, real-time manager alerts can help a restaurant catch customer issues before a guest leaves and provide direction for improving server performance and operational efficiencies, ultimately helping to improve overall customer experience and loyalty.
As reported by Pymnts.com in November, Restaurant Operators Face New Loyalty Demands with the pandemic stirring up new trends in dining behaviors. They report a correlation between income and loyalty, such that the higher the income, the higher the propensity for loyalty.
Building customer loyalty campaigns need not be a full-scale rewards program. Simply developing and personalizing relevant email campaigns that remind guests about their previous enjoyable experience and inviting them back can be equally as effective.
The key is to capture the guest contact details and guest sentiments easily and seamlessly. With a pay-at-the-table device giving the guests the freedom to choose when and how they want to pay, the awkward moment of a server hovering over the guest is removed. As a result, tips increase, and the amount of customer feedback captured increases too.
Learn more about building guest loyalty from payments data and the TableSafeAdvantages here.